You wrote a killer piece of content for your blog, optimized the article for SEO, and posted it to your site. Sounds like it’s time to move on to the next project — but why stop there? With a content repurposing strategy, you can use that great piece of writing to help drive your other marketing efforts.
Here are four ways we at BB Marketing Group have developed our content repurposing strategy using our blog articles to help push forward other marketing initiatives.
1. Turn Your Content Into An Infographic
If link building is part of your overall marketing strategy, then this option should appeal to you. (If link building isn’t part of your overall marketing strategy, it should be!) It’s one thing to have a great piece of content to ask other sites to link to, but if you’re able to turn that content into an eye-catching infographic, that makes it a clickable asset, and that can really set your link building requests apart from any others. Instead of asking a website to link to your content, ask them to display your infographic.
Have an infographic (or two or three!) designed around your content, then send out a short and sweet email asking for links to the infographic. You can also turn around and use the infographic itself on your website, on your social media, or in your email marketing efforts.
2. Write an eBook & Use It As Gated Content
This requires a little bit more writing time, but an eBook can be an incredible resource for your company. Find a great piece you’ve already written and brainstorm ways to use it for content repurposing by expanding on it. Maybe there are three or four more sections you can add to beef up the actual content and value; then, you can take your infographic from step one, design a few more visual assets, put them all together into a PDF, and you’ll have a downloadable eBook you can use as gated content to capture the emails of folks coming to your site. Now you’ve given those folks valuable content and gotten their contact info to stay in touch in the future.
3. Boost your social media posts
One 500-word article on your blog can yield a surprising number of social media posts. For example, just based on this blog post alone, we’d be able to create a social media post about using infographics as clickable assets, writing eBooks, using content to create gated pages, how to boost social media, email marketing, and the blog post itself. That’s, at minimum, six social media posts based on one blog article. Sharing these fresh takes on your content will also help drive more traffic to your website, result in more shares for your post, and signal to Google that your website is relevant, active, and well-received. When you’re ready to dive into your social media strategy, consider updating your content repurposing and posting strategy at the same time.
4. Send out an email campaign
Email addresses are an incredibly valuable asset for your marketing efforts. Chances are, each email address in your system represents a current, past, or prospective client; people didn’t find your site and hand you their email address because they hate what you have to offer! Go ahead and turn your latest blog post into an email campaign and send it to your list. Staying engaged helps you stay top-of-mind with your customers, and you’re passing on something of value. That’s a win-win for everyone.
Writing a great piece of content doesn’t begin and end with the article itself. Using the content in creative, high-value ways will help streamline and maximize your marketing efforts without quadrupling your workload.